We have designed the whole process with school fundraisers in mind. We know that you do the job for nothing, and are all short of time so we have made the process as easy and pain-free as possible!

The aim of the fundraising aspect is to attract as many businesses, community groups and clubs to register and pay for a listing on your community at www.heartland.co.nz.

We provide you with all the marketing material, you just use your network to deliver it.

There are 8 Steps involved in the Heartland partnership:

 

Step1
We launch the Heartland site to your community so that people have heard about it and have begun to use the site.

Step 2
You identify a group to co-ordinate the fundraising project at your school. We send you all the relevant printed promotional material.

Step 3
The co-ordinating group sends out our brochures with the school newsletter or with your students.

Step 4
The co-ordinating group identifies other local businesses that might not have children at your school. You give us a list of business names & addresses (preferably digitally) and we send out personalised letters with application forms to them. We give you an "Action List" - a list of ideas for you to try and types of businesses to approach.

Step 5
The co-ordinating group follows up with phone calls to businesses. This step makes a huge difference if you want to maximise you fundraising return and really get your community buzzing.

Step 6
The co-ordinator receives application forms and cheques from subscribers. The co-ordinator records details of cheques received and couriers the application forms and payments* to us using our pre-paid CourierPost bags.

Step 7
Heartland receives the applications and creates web pages for the applicants. We email applicants directly with instructions on how to update their website themselves, and provide a support service directly to them for a year.

Step 8
We send you a cheque. The total income is split 50/50. There are no strings attached - you can do what you want with your half.


Throughout the year you can raise even more money by listing more new businesses and selling our Property Signs direct to your community. Click here for more.

And don't forget we repeat the process annually - it's a lot easier in the second year and you get a regular annual income.


There are no direct financial costs to you. It's just a question of a bit of your time, some organisational skills and a dose of get up and go. We will want to place small adverts in your school newsletter from time to time to raise the profile of your businesses and groups by reminding everyone to give Heartland a go.


Part of the process of ensuring this service is attractive to business involves us launching the website to users first. When businesses see a website is active and has plenty of subscribers/users they are more likely to be convinced that it is worth advertising themselves. We have also found that if people have heard about the website, there is a sense of familiarity with the name and therefore an element of trust and interest is already generated - we basically prime your businesses and groups to receive the fundraising material.

We provide all printed materials and an efficient process to use. We also provide you with full telephone support and are happy to answer any questions and take on board any suggestions. We will maintain all aspects of the Heartland website and once businesses, community groups and clubs have registered, we are their point of contact regarding any aspects of the service they are paying for.


* Payment Process

Processing payments can be done in at least two ways.
 

 

1. Cheques can be made out to the school fundraising account and Heartland will invoice the school for 50% of the income generated.

2. Or, cheques can be made out to Heartland and we process them. You then invoice us for 50%.

Whatever suits you.